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Spire (social networking service)
Spire, formerly known as LifeKraze,〔(【引用サイトリンク】url=http://www.timesfreepress.com/news/2013/oct/30/lifekraze-shakes-up-business-model-changes-name/ )〕 is a web-based social networking service founded in April 2010. Members share "real-world" personal accomplishments with their friends, and are rewarded by other members. Members can award each other points for each accomplishment. Members can use the points they've collected to buy rewards from brand partners.
Spire was founded by two Covenant College alumni, Ben Wagner and David Nielson, as the brainchild of their senior project in 2010. The site quickly developed into an expanding social media platform, gaining significant traction at South by Southwest in 2011,〔(【引用サイトリンク】url=http://sxsw.com/node/6336 )〕 and continues to grow. On October 29, 2013 the named was changed from LifeKraze to Spire. With these changes was an updated logo, colors, and minor changes to the website and apps.
The site's membership is open to the general public, and is currently associated with dozens of brands. Spire launched an iOS app on the App Store on July 24, 2012, and an Android app on the Google Play store on January 23, 2013.
==Purpose==
Spire was founded to encourage and reward an active lifestyle among its members. It is intended as a tool to promote productive, healthy, active living through using social media. The company's mission "is to connect the world through healthy competition, to focus current passions and to inspire new exploration."
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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